A former publisher and now author, Alison teaches marketing within the Kingston Business School and marketing to authors within Faculty of Arts and Social Sciences.

(See my biography page for more information).


Publications:
Is there a Book in You? The Resources Writers need to get Published

An exploration of the personal and professional resources needed by the would-be published, based on extensive research with writers, publishing professionals and other influencers

Article: Print

$US10.00

Article: Electronic

$US5.00
How well do UK Publishers of Marketing Textbooks Investigate and Understand the Market to which they are Selling?

How well do the publishers of marketing textbooks understand both how academics choose the textbooks they adopt, and how students use them?

Article: Print

$US10.00

Article: Electronic

$US5.00
How Effectively do Authors and Publishers Manage the Process of Creating Successful Marketing Textbooks for Undergraduate Students?

An evaluation of the author's role in the development of marketing textbooks for undergraduates. Stage two of a four part study of all stakeholders in the process of textbook creation.

Article: Print

$US10.00

Article: Electronic

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